Thursday, July 28, 2011

ABSOLUT BLANK - TVC


This was a fun advertisment that I found searching for inspirational videos on the internet. It has some great shots of paint flying and people working in different ways to make the blank bottles come to life. It shows process, artists at work, in their studios and exploration. Its shot really well. It engaged me because it was quite fast paced and each scene was offering me something of interest visually. Cut together well and I feel that as the video progresses you see the artist's work and the final outcome of the project, overall explained through the video's visual narrative. I am also a big fan of UVA's (United Visual Artists) work so it was great to see that they had done a piece for this project.

The music is fun and vibrant and enhances the fun mood of the video, by using an upbeat keyboard track it also has a new york, jazz type feel to it which often seems to imply "art" as it has been usecd so many times before to accompany such videos that it has stuck in my mind as a sound that feels contemporary, refined and I associate with progression in the sense of creating something and the progression one must go through to reach intended outcomes. This video is vibrant I guess, thats the feeling that I get through the sound and feel of it. I forget thats its a vodka add for a second when I watch it!


"ABSOLUT BLANK - a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity. In collaboration with a new generation of artists:

Adhemas Batista
Aestethic Apparatus
Brett Amory
Dave Kinsey
David Bray
Eduardo Recife
Fernando Chamarelli
Good Wives & Warriors
Jeremy Fish
Ludovica Gioscia
Marcus Jansen
Mario Wagner
Morning Breath
Robert Mars
Sam Flores
Thomas Doyle
UVA
Zac Freeman"

Source: Absolut Vodka 2011, Absolute Blank - TVC, viewed July 28, 2011,

David Shillinglaw - Hope Street

Hope Street from david shillinglaw on Vimeo.

viewed: 28 July, 2011:


I found this video today. The way it has been shot and put together in production is quite common, I have found in artist videos. The action is sped up and it looks almost as if it is just one long stream of still photos that have been cut together in chronological order to make a video sequence. What it shows you is a process that would usually be hours long if watched in real time. It gives you an insight into the artists process and a sense of the context of which he works. In this case, the work is being done on what appears to be the entrance to a music studio, due to the comings and goings of the people carrying instruments. I assume the intent was to make the entrance more funky and fun and possibly stand out a bit from the rest of the urban landscape.

Tuesday, July 26, 2011

MR WIGGLES Letter 'E" practice page (black book)

Source: Trainwriters.com: Mr. Wiggles Letter 'E' Practice Page, Viewed 27 July, 2011,

I have been researching graffiti styles and graffiti letters for my project. I am looking at getting of the computer on the current project and gettting into some handmade stuff for the logo. So I am not sold on making the logo a graffiti piece but I am certainly investigating the notion. Its fun to learn somthing new.

This page is created by New York graffiti artist, Mr. Wiggles, he has a website dedicated to learning graffiti and promoting his graffiti. Its actually hard to find many tutorials on basic graffiti writing so its nice that someone is humble and patient enough to put a resource out there for complete novices such as myself.

He teaches different lettering styles and builds you up to more advanced letters, through basic step by step photo tutorials. There are New York graffiti alphabets as well as broader basic graffiti alphabets. There are a lot of font ites that have computer generated graffiti alphabets but this is hand drawn stuff, so its more authentic to me.

The video I have featured is of him practicing various letter "e" styles. This is not a lesson but more a show of what he can o as a writer. He definitely has that train style that was and probably still is popular in New York.

Look at : trainwriters.com to see the website.

Monday, July 25, 2011

hillmancurtis :: film and video :: Artist Series: David Carson :: 917 679 2725


hillmancurtis :: film and video :: Artist Series: David Carson :: 917 679 2725

Source: hillmanurtis.com 2011, HillmanCurtis Artist's Series - David Carson, viewed July 26, 2011,


This video appears to be an earlier work of Curtis'. It lacks the refinement and insight that you feel when you watch the Lawrence Weiner video. It is still interesting and provides a short insight into Carson's work and the ideas behind his typographical approach to design. There are shots of Carson's work that zoom in and out and pan across the works creating a dynamic rather than a static image.

Truth be told I don't find this video as in depth or as insightful as the Weiner video. Its less engaging. I think that the Weiner video is far more considered than this one, in ever aspect.