Summadayze 2012 | Colourfornia* from Future TV on Vimeo.

This is a fun video that has been created as a teaser for the upcoming Summerdayze festival. Using the theme of "Colourfornia" the video shows slow motion video of beautiful girls being covered in powder paint. Who wouldn't watch that?

The beauty of this sexualised imagery is the paint as it passes through the air, mixes and contrasts with other coulours in slow motion. The shapes that it forms and the pieces that fall away engage the viewer, as the girls slowly change from white t-shirts and blue jean-shorts to completely coloured with paint.

The music is performed by Calvin Harris and is very appropriate due to the lyrical nature of the song entitled: 'Colours'.

I enjoy the visual of colour flying through the air and it was the same with the video previously posted about the Absolute Vodka project. I can't explain it really? Something about that freeing experience and expression of the act of flinging paint at something and seeing the often uncontrolable but exciting result?

Again this was fun to watch, but is also providing me ideas for my video imagery that will accompany Nicole O'Loughlin's video. She talks about how colour is important with feeling and emotion and that colour is an important element of her work.

O'Loughlin talks about Mark Rothko's work and Richard Sarra. There I am wondering if rather than just add still images of their work, I might try to represent their ideas and her ideas through other visuals of a similar nature. For example. Filming rust and brightly coloured canvases that allude to these artists work as well as suggesting the themes that O'Loughlin talks about herself.