Bjarke Ingles Group, Denmark

Bjarke Ingles Group 2011, BIG, viewed 30 August, 2011,

http://big.dk/

This was a site that my friend and architect Garth Ancher, put me onto. He wanted to know how hard it would be to create a site like this for himself.

I asked a web designer and he told me its quite a big job. The way the website works is that the firm has all of its projects depicted as icons on the home page. You can view them in chronological, alphabetical, scale, programmatic and status. when you click to see them in these different modes the icons rearrange accordingly with the catagory. So if they are arranged in scale small number appear on a scale from smallest to largest and the icons rearrange according to their size on this scale. The icons form shapes that look like a cityscape each time they rearrange, each icon is a symbol of that project and when you roll over each shape it expands to a small photo icon to give you a better idea of the project before you click to the link.

So its info graphics and a modular homepage that is interactive with the viewer. Fun, clever and engaging. Once you click on one of the icons you are taken to a more traditional site, but the site also branches out into similar sub-menus that act in the same way as the home page.

Its a strange thing that not many people will ever visit this site on the greater scale of things. But for the people who do, they will find something that suggests it is as innovative and clever as the work that comes out of this studio. These are the people who are the most important to impress to because they will be BIG's clients. Its important to speak to your target audience. Otherwise you are just wasting your time.