This is a site about campaign to make things better in the world by making them fun. Its a different way of thinking. Can we make more people use the stairs if it is more fun ect... social experiments to try and improve society.

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

http://thefuntheory.com/