Marc Newson's sketches are animated her to good effect. It is as though you are taking a journey through his mind as the sketches unfold in this sequence. Quite effective and taken from real life marc newson sketches. It appears to be done in flash or after effects and is simply yet dynamically animated to give you an idea of Marc's early design process.
I looked at this early on and it gave me inspiration into the way things could be simple yet effective by using different movement and scaling in after effects.
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